Aesthetic

Desire for beauty will endure and undermine the desire for truth.

The more people explore the world, the more they realise in every country there’s a different aesthetic. Beauty is in the eye of the beholder.

Paper is a uniquely beautiful format, more so than the web, I think: you need to invest in the aesthetics.

We all appreciated a certain aesthetic, and with that appreciation came a certain stylized presence.

Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally.