Aesthetic
Desire for beauty will endure and undermine the desire for truth.
The more people explore the world, the more they realise in every country there’s a different aesthetic. Beauty is in the eye of the beholder.
Paper is a uniquely beautiful format, more so than the web, I think: you need to invest in the aesthetics.
We all appreciated a certain aesthetic, and with that appreciation came a certain stylized presence.
Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally.
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