Aesthetic
Paper is a uniquely beautiful format, more so than the web, I think: you need to invest in the aesthetics.
We all appreciated a certain aesthetic, and with that appreciation came a certain stylized presence.
Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally.
Nothing’s perfect, the world’s not perfect. But it’s there for us, trying the best it can; that’s what makes it so damn beautiful.
Beauty is how you feel inside, and it reflects in your eyes. It is not something physical.
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